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McMission / Augmented Reality App

McMission
McMission

Discipline: Communication

Discipline: Communication

A corporate responsibility campaign aimed at guests was the challenge for McDonald’s Germany in 2013. The goal: to make the company’s social and environmental engagement feasible for the public. The result: an innovative AR-App based on infotainment. The games in McMission are composed of an information part, an AR sequence and a quiz. Predefined triggers at McDonald’s restaurants function as starting point. Users can then interact with 3D graphics embedded in their real environment, and learn more about sustainable energy and produce sourcing, recycling and anti-littering. Interface and graphics are based on a paper-art, low-polygon optic.

Client / Manufacturer

McDonald's Deutschland Inc.

McDonald's Deutschland Inc.
Zweigniederlassung München
München, Germany

Design

LessingvonKlenze

LessingvonKlenze
Kommunikationsberatung GmbH
München, Germany

Claudia Becker (Projektleitung), Irene Blanco (Projektkoordination)

Design

Heye GmbH

Heye GmbH
München, Germany

Tobias Eichinger (CD Art), Gunnar Immisch (CD Text), Kevin Thoma (Art Direction), Benjamin Lüttgen (Text), Sascha Arnautovic (Digital Direction)

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