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DSC-RX10 / Digital still camera

DSC-RX10
DSC-RX10

Discipline: Product

Discipline: Product

Fixed-lens hi-res camera combining a 1” CMOS sensor and powerful (24-200 mm equivalent) f/2.8 zoom lens to cover essentially all desired viewing angles in a single camera. True to its R series heritage, the camera is modeled on a DSLR, with a secure grip and convenient lens controls arranged on an angular, cutting-edge body. Constructed of die-cast magnesium, the body is sturdy and dust- and water-resistant.

The Sony Digital RX10 is the congenial translation of the classical single lens reflex camera form into the year 2014. The casing is unbelievably smooth, and the handling of the camera is virtually self-explanatory. Useless functions are not to be found. The product convinces with strict, strong shapes and an extremely clean design in every detail.
Jury Statement
Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

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Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Shin Miyashita

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