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Experts rate ELV as a competent electronics distributor. Since the distributor wanted to consolidate its reputation as a specialist with new target groups, we demonstrated ELV’s expertise with a clever campaign: users were able to find out just how secure their home really was, as tested by a professional burglar! In short answer clips, the burglar, together with a spy engineer, identified vulnerable areas and presented solutions. The receipt of hundreds of questions and a two-fold increase in the amount of time spent in the store confirm the success of the campaign!
elbkind GmbH
Hamburg, Germany
Adrian Finzelberg, Alexandra Demuth, Maik Königs, Stefan Rymar, Wolfgang Schröder, Sara Lerch
Pluspol Interactive
Leipzig, Germany