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iF SOCIAL IMPACT PRIZE
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ELV Insider / Social media campaign

ELV Insider
ELV Insider

Discipline: Communication

Discipline: Communication

Experts rate ELV as a competent electronics distributor. Since the distributor wanted to consolidate its reputation as a specialist with new target groups, we demonstrated ELV’s expertise with a clever campaign: users were able to find out just how secure their home really was, as tested by a professional burglar! In short answer clips, the burglar, together with a spy engineer, identified vulnerable areas and presented solutions. The receipt of hundreds of questions and a two-fold increase in the amount of time spent in the store confirm the success of the campaign!

Client / Manufacturer

ELV Elektronik AG

ELV Elektronik AG
Leer, Germany

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Design

elbkind

elbkind GmbH
Hamburg, Germany

Adrian Finzelberg, Alexandra Demuth, Maik Königs, Stefan Rymar, Wolfgang Schröder, Sara Lerch

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Design

Pluspol Interactive

Pluspol Interactive
Leipzig, Germany