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Look inside and smile / Book

Look inside and smile
Look inside and smile
Look inside and smile
Look inside and smile
Look inside and smile

Discipline: Communication

Look inside and smile
Look inside and smile

Discipline: Communication

“Look inside and smile” − A book created to celebrate the 15th anniversary of the Brazilian fashion brand, FARM. The idea was not just to gather some of the brand’s most outstanding prints but also to create a book of dreams, surprises and most of all emotion. The joyful patterns were used as a playful way to tell stories. The butterfly flying from one pattern to another, the camouflage turning into a sea, the fisherman sitting on the clouds... a book in which each page was carefully designed serving as an invitation to inspiration.

The unique celebration of the brand and their anniversary has led us to give this book an iF gold award. It allows a joyful browse through with some great three-dimensional elements to fold out or extract e.g. It is a book for inspiration as well a historical journey through the company told by its products and fabrics. The celebratory nature comes through as well as the lovely design.
Jury Statement
Client / Manufacturer

FARM

FARM
Rio de Janeiro, Brazil

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Design

FARM

FARM
Rio de Janeiro, Brazil

Tatiana Viana, Daniela Cabral

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