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Fitbit Force / Wireless activity wristband

Fitbit Force
Fitbit Force
Fitbit Force
Fitbit Force

Discipline: Product

Discipline: Product

Wireless activity and sleep wristband ‒ comfortable and advanced
Fitbit Force is the first and only wireless activity and sleep-tracking wristband featuring an OLED display with real-time access to all your activity stats including stairs; wirelessly syncs to leading Apple and Android devices. Display: Display shows steps, distance, calories burned, active minutes, floors climbed, clock, alarm, incoming call notifications. Wireless sync to mobile: effortless, automatic and real-time syncing through Bluetooth 4.0 to smartphones. Android NFC enabled so you can tap to launch Fitbit stats. Battery life: 7 - 10 days.

The reason why we thought this was an iF gold award was the comfort of this wireless activity wristband, the ergonomics were very beautiful. The design itself, the way the materials come together is incredibly accurate and precise, but it is really all about the comfort of the user. The proportion and the material intersections are handled in a very, very unique way, that puts it above all of the other products in this category at the moment.
Jury Statement
Client / Manufacturer

Fitbit Inc.

Fitbit Inc.
San Francisco, CA, United States

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Design

New Deal Design LLC

NewDealDesign LLC
San Francisco, CA, United States

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Design

Fitbit Inc.

Fitbit Inc.
San Francisco, CA, United States

GO TO PROFILE