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Since its introduction in 2009, Hyundai’s unique design philosophy “Fluidic Sculpture” has evolved to the next level and the all-new Genesis is the first model to adopt “Fluidic Sculpture 2.0”. While maintaining its original essence, “Fluidic Sculpture 2.0” is defined by core elements: simple and harmonious design with refined fluidic design elements, modern Hyundai look with a singular hexagonal grille, easy-to-understand and pleasant design and rich visuo-tactile color, material and finishing of the car. Designed based on this new philosophy, the all-new Genesis boasts a premium sports sedan look with refined, “in-motion” design esthetics.