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Naturaline Cosmetics / Cosmetics range

Naturaline Cosmetics
Naturaline Cosmetics

Discipline: Packaging

Discipline: Packaging

Under the Naturaline label, which has been well established since the nineties, all ”eco” certified cosmetics have now been visually linked with a new look. Highly evocative imagery and simple, compressed product names aim to evoke the quality of the contents (ecological production and allergen-free ingredients) on the outside. The product line exhibits individuality and confidence, without imitating similar branded products. In addition, all packaging materials have been redefined. High gloss foils and premium print quality contribute to the positioning of Naturaline Cosmetics products as an alternative for sophisticated cosmetics consumers.

Client / Manufacturer

Coop Genossenschaft

Coop Genossenschaft
Basel, Switzerland

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Design

Schaffner & Conzelmann

Schaffner & Conzelmann AG
Basel, Switzerland

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