Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Brazilian Clichés / Book

Brazilian Clichés
Brazilian Clichés

Discipline: Communication

Discipline: Communication

Brazilian Clichés was composed using images from an old catalog of Brazilian letterpress clichés. But the reason for its title is not only due to the clichés used for the composition of its illustrations. At each page's turn, we run into other types of Brazilian clichés: historical ones, like the arrival of the Portuguese, the catechizing of native Indians, coffee and gold economic cycles... It even includes contemporary Brazilian clichés, full of traffic jams, debts, closed condominiums and alienation – portrayed in an irreverent contemporary visual narrative.

Client / Manufacturer

Ateliê Editorial

Ateliê Editorial
São Paulo, Brazil

GO TO PROFILE
Design

Casa Rex

Casa Rex
São Paulo, Brazil

Gustavo Piqueira (Creative Director, Design), Samia Jacintho, Danilo Helvadjian, Marianne Meni, Caroline Vapsys (Assistant Designers)

GO TO PROFILE