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G Flex / Smartphone

G Flex
G Flex

Discipline: Product

Discipline: Product

The G Flex is conceptualized as a curved smartphone; to put it into commercialization, LG has newly developed all its major components, such as LCD and battery, to be bendable in shapes. It is a paradigm shift leaving from conventional flat shape of phone design by far, and at the same time LG approaches it at a user-friendly angle to enhance fundamental usability that offers comfortable grip of handset and naturally matches the contour of a face (during calls); the vertically concave profile of display, in particular, gives the user the sense of immersion so as to more effectively enjoy multimedia.

The new approach to the interface on this smartphone is great. Putting the control on the back and adopting a curved display add immensely to the experience of using this phone. This is an excellent product in terms of its ergonomics and quality.
Jury Statement
Client / Manufacturer

LG

LG Electronics Inc.
Seoul, South Korea

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Design

LG

LG Electronics Inc.
Seoul, South Korea

Hong Sik Kim, Hyun Jin Yoon, Jee Young Yeon, Dong Hwan Lee

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