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DSC-HX50 / Digital still camera

DSC-HX50
DSC-HX50

Discipline: Product

Discipline: Product

Traveler's camera featuring a 30x optical zoom lens. The design conveys high performance and durability. Also important in design was to show that this is a shooter's trusted tool, which is clear from the grip – reassuring despite the diminutive body, thanks to its shape and material – and a sense of authenticity, evident in details of the camera’s controls.

Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

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Design

Sony Corporation

Sony Europe Ltd.
Surrey, United Kingdom

Mirko Goetzen

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Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Kaoru Murai

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