Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BRAVIA™ W950A Series / LED HD TV

BRAVIA™ W950A Series
BRAVIA™ W950A Series

Discipline: Product

Discipline: Product

High-end 2K LED-backlit TV incorporating an original Sony OptiContrast panel for superb picture quality. The LCD panel is enclosed in glass - both in front and from behind, where the screen is held. Building on this unique structure, we made the screen look like a crystalline slice from a pristine glass block. Communication functions of this bezel-less expanse of glass are gathered in the Intelligent Core, creating a minimalist, iconic silhouette.

Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

GO TO PROFILE
Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Hiroaki Yokota

GO TO PROFILE