Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem

CANCEL

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

BRAVIA™ X9000A Series / 4K LED HD TV

BRAVIA™ X9000A Series
BRAVIA™ X9000A Series

Discipline: Product

Discipline: Product

4K LED-backlit TV designed for the ultimate entertainment experience, offering superior resolution paired with superb audio performance. Structurally, this marriage of uncompromising picture and sound quality is immediately clear from the glass itself, which accentuates the beauty of images and incorporates speakers that emphasize the set’s audio performance. This set signals the amazing viewing experience in store by uniting unsurpassed picture and sound quality in the same slate of glass.

In this case, we are dealing with a perfect formal reduction of the product type: flat-screen TV. It is aesthetically strong, on the one hand, with its generous format and integrated speakers, yet nonetheless reserved. There are hardly any noticeable details when it is turned off, once switched on, however, it unfolds its overall effect. Every edge, every surface, is perfectly designed and manufactured.
Jury Statement
Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

Go to profile
Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Hirotaka Tako, Shigeya Kuwao, Tamie Onishi

Go to profile

Related content