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Germanwings puts on various domestic German and European flights for its parent company Lufthansa. This change in its area of responsibility requires realignment. The Brand Identity developed for this purpose bridges the gap between Lufthansa’s premium quality service and Germanwings’ own, self-confident identity. The logo builds on the powerful image potential of the brand name: it visualizes the word “Wings” and the letter “W”. The eye-catching color-coding is based on the yellow of Lufthansa yellow and a variation on Germanwings’ old blackberry shade. The result: a new, attractive and distinctive identity for Germanwings.
Prof. Rüdiger Goetz, Jürgen Adolph, Alexander Geh, Margit Tejada, Tim Loffing, Max Messinger, Michael Rewald, Christine de Groot, Ina Kindermann, Laura Kallenbach, Corinna Jansen