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With the study “From Retail to Wetail”, Grey demonstrates its own expertise in retail. The visual implementation features an independent, consistent design in a wide range of media. The central design element is a key visual made up of hangtags, which focus on the play on words “Retail – Wetail”. The key visual depicts the study statement in a striking way and creates a subtle connection to Grey through the color code and typography. The design tone and illustration style underline the democratic, playful theme and enable simple, mainstream access to facts, data and diagrams.
Grey Düsseldorf GmbH
Prof. Rüdiger Goetz, Margit Tejada, Tim Loffing, Max Messinger, Laura Kallenbach, Alessandro Panella, José-Luis Ramirez, Jörn Engler, Milena Munsch, Jessica Minten, Meike Woschitz