Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for
an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for
a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE
(free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Wetail / Brochure

Wetail
Wetail

Discipline: Communication

Discipline: Communication

With the study “From Retail to Wetail”, Grey demonstrates its own expertise in retail. The visual implementation features an independent, consistent design in a wide range of media. The central design element is a key visual made up of hangtags, which focus on the play on words “Retail – Wetail”. The key visual depicts the study statement in a striking way and creates a subtle connection to Grey through the color code and typography. The design tone and illustration style underline the democratic, playful theme and enable simple, mainstream access to facts, data and diagrams.

Client / Manufacturer

GREY Group

Grey Düsseldorf GmbH
Düsseldorf, Germany

GO TO PROFILE
Design

KW43 BRANDDESIGN

KW43 BRANDDESIGN
Düsseldorf, Germany

Prof. Rüdiger Goetz, Margit Tejada, Tim Loffing, Max Messinger, Laura Kallenbach, Alessandro Panella, José-Luis Ramirez, Jörn Engler, Milena Munsch, Jessica Minten, Meike Woschitz

GO TO PROFILE