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BMW Magazine is now also appearing in a new, future-oriented digital format: it can be downloaded as an app for tablets and smart phones (operating systems: Android and iOS) or, independently of the platform, in any web browser. The application is centrally managed and updated, and thanks to its Responsive Design function it optimally adjusts itself to every format. Large-format images, detailed stories dealing with renowned BMW fans and information about new models round out the content from BMW Magazine. Videos generated from the editorial articles bring the stories to life.