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Environmentally friendly, reusable and recyclable packaging made of polypropylene. The packaging concept is characterized by a consistent color coding and material design. Due to the visualization of the material to be drilled, the product finding of the desired drill bit at the POS is simplified without professional advice. By using international pictograms self-explanatory product information is guaranteed and the global applicability of the uniform packing ensured. The number of stars indicates the different quality levels depending on drill type and is based on the international hotel reviews.