Fiat Professional / Posters campaign

For craftsmen and construction workers, safety is the number one concern, both on site and on the road. That’s why we were asked to create an outdoor campaign highlighting the safety of the Fiat Professional vehicles, addressing the target audience in their daily environment. Due to the clutter around construction sites, we needed strong eye-catching visuals to get our target audience’s attention. With this in mind, we decided to use a worldwide symbol for safe transportation – bubble wrap. We filled each of the bubbles with acrylic paint and thereby turned them into single pixels of bigger visuals.