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Celesio AG’s 2012 Annual Report should promote a positive, forward-looking message, a message that confirms the strength of the “European Pharmacy Network” and how the different target groups will benefit from the new pharmacy concept. “more positive lives”: the 2012 Annual Report conveys this message in impressive summaries, personal beliefs and in reports from four countries, demonstrating how the new pharmacy network, which is based on existing innovative benefits, works in practice. The handy, small-scale and innovative treatment makes the publication functional and image-generating.