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Inge Ingwersirup / Corporate Design

Inge Ingwersirup
Inge Ingwersirup
Inge Ingwersirup
Inge Ingwersirup

Discipline: Communication

Inge Ingwersirup
Inge Ingwersirup

Discipline: Communication

”Inge” is a new, handcrafted ginger syrup produced and bottled at the company’s location in Munich’s Giesing district. Beside the design for all packaging materials, Zeichen & Wunder developed the name – a wordplay using the German words “Ingwer” (“ginger”) and “Inge”, a rather square woman’s name. The striking label on the bottle features typography reminiscent of the 1960s. Woodcut and stamped elements further underscore the handmade character of the syrup, fresh and vibrant colors let it appear as refreshing ingredient for drinks. The traditional letterpress printing technique gives the business cards a very unique texture.

Client / Manufacturer

Inge Ingwersirup

Inge Ingwersirup
München, Germany

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Design

Zeichen & Wunder GmbH

Zeichen & Wunder GmbH
München, Germany

Irmgard Hesse, Marcus von Hausen

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