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Route In is a service that improve everyday use of bikes starting from the individual motivations. Choosing a healthier life, saving money, feeling the speed are emotional aspects of the use of bicycles that can have social and environmental impacts in our cities. Route In accessibility is based on virtual devices. The user can register on the website and be part of the online community. In his account he can check his level of development: thank to an app he can record his speed, frequency and constancy. A further motivation: according to the achievements users can enjoy discounts in the network of bike shops linked to Route In service.
Giulia Di Gregorio
Politecnico di Milano