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Organic food is trendy in Germany right now, but most of the organic food brands don’t look like that. They still seem to target people who buy their grains and dried raisins in stern and austere health food stores. We wanted to change that and so we created the Melicenas: a colorful family with a passion for ice cream. The unique visual style captures the various characters, each family member representing a flavor.
Leo Burnett Germany
Frankfurt a. M., Germany
Andreas Pauli (CCO), Andreas Laeufer (ECD), Julia Rottmann, Alexander Haase (CD), Anna-Lena Petersen (AD), Paulo Mariz (Illustration)