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Makita Power Tools / Every day the right tools.

Makita Power Tools
Makita Power Tools

Discipline: Communication

Discipline: Communication

Anyone who wants to reach the sky will need tools he can rely on: like the high-performance power tools from Makita. To get this message out, we provided our sales representatives with a very special year-end giveaway for their key account customers: a calendar in which the world's tallest buildings are clamped into Makita machines as if they were drill bits. From the Empire State Building to Tomorrow Square in Shanghai, each month shows that everything great starts with choosing the right tool. To underscore the brand’s resilience and performance, the calendar was made with a precision-perforated metal plate and bolted with massive nuts.

Client / Manufacturer

Makita Werkzeug GmbH

Makita Werkzeug GmbH
Ratingen, Germany

Design

Leo Burnett Germany

Leo Burnett Germany
Frankfurt a. M., Germany

Hans-Jürgen Kämmerer (CD), Benjamin Merkel (Copy), Hugo Moura (AD), Andreas Pauli (CCO), Jack Moik (Illustration)