Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Abarth 500 − #ZeroFollowers / Twitter account

Abarth 500 − #ZeroFollowers
Abarth 500 − #ZeroFollowers

Discipline: Communication

Discipline: Communication

We sent the Abarth 500 down the digital fast lane and conveyed its racing car feel in an online environment. While brands usually use Twitter to try and get as many followers and as much coverage as possible, we used the online platform in a radically different way. Our idea: you cannot follow a super-fast car. We therefore opened the world’s first Twitter account that could not be followed. Anyone who tried was mercilessly left in the dust then received an instant message inviting them to take a test drive on a well-known racetrack.

Client / Manufacturer

FCA - Fiat Chrysler Automobiles

Fiat Group Automobiles Germany AG
Frankfurt a. M., Germany

Go to profile

Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO), Jörg Hoffmann, Daniela Ewald (CD), Benjamin Merkel (Copy), Helge Kniess, Viktor Kislovskij, Christian Mueller-Horrig (Art)

Go to profile