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Abarth 500 − #ZeroFollowers / Twitter account

Abarth 500 − #ZeroFollowers
Abarth 500 − #ZeroFollowers

Discipline: Communication

Discipline: Communication

We sent the Abarth 500 down the digital fast lane and conveyed its racing car feel in an online environment. While brands usually use Twitter to try and get as many followers and as much coverage as possible, we used the online platform in a radically different way. Our idea: you cannot follow a super-fast car. We therefore opened the world’s first Twitter account that could not be followed. Anyone who tried was mercilessly left in the dust then received an instant message inviting them to take a test drive on a well-known racetrack.

Client / Manufacturer

Fiat Group Automobiles Germany AG

Fiat Group Automobiles Germany AG
Frankfurt a. M., Germany

Design

Leo Burnett Germany

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO), Jörg Hoffmann, Daniela Ewald (CD), Benjamin Merkel (Copy), Helge Kniess, Viktor Kislovskij, Christian Mueller-Horrig (Art)