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The „afew pop-up-store“ is a sneaker store concept with a 55 inch „multitaction cell display“ as key element. On contact the touchscreen has the ability to recognise objects through a 2D-marker and displays relevant product information. This gives the customer a playful method to intuitively research products and the brand itself. The „afew pop-up-store“ links analog with digital shopping and creates a new shopping experience, giving more appeal and excitement to making new purchases.