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In March 2013, the Linde Group published its first Annual Report designed and created by hw.d/contemporary communication as both print and online versions. The theme of the report is "Entschlossenheit" (determination). It exemplifies Linde’s determination to not only maintain its current good standing, but to assume a position of excellence in future, setting the standard in every aspect of the company’s operations. Linde strives for excellence and its employees show true determination in pursuing this collective goal. This is the core message.