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hw.design developed a multimedia brand image from which the equals sign emerged as the visual trademark. It represents the results-oriented position of new&able and its personal approach to consultancy. Fundamental for new&able’s website is the authentic picture language, which highlights the personable consulting-expertise of the staff as well as the trademark, which functions as the central navigation element. With a multi-screen design, the content is customized for desktop as well as all mobile devices.
Frank Wagner (Creative Director), Stefan Kaderka (Design Director), Dirk Habenschaden (Senior Design Director Online)