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The Hälssen & Lyon tea calendar is the world’s first calendar to feature calendar days made from tea leaves. Exquisitely flavored and pressed until wafer thin, the 365 calendar days can be individually detached and steeped in hot water – an exceptional combination of the world’s oldest advertising medium and the world’s oldest beverage. The reserved and purist design draws attention to the calendar’s most important aspect: the flavor of each tea. Proof, that a good calendar can impress the eyes and the taste buds – day after day.
Hälssen & Lyon
Kolle Rebbe GmbH
Sascha Hanke (Executive Creative Director), Heiko Schmidt, Kay Eichner (Group Creative Directors), Patrick Schröder (Art Director), Julia Meissner (Text)