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Mitsubishi Electric / Magazine

Mitsubishi Electric

Discipline: Communication

Discipline: Communication

Mitsubishi Electric is synonymous with technologies that improve your life. The newly developed customer magazine “changes” translates this idea into a variable design system. The cover of each issue surprises the reader by using different colors and repositioning the magazine’s title and visual motifs. The design elements in the magazine’s interior are also flexible: each article has its own primary color to distinguish it from the house colors. The different colors symbolize change and thus provide a visual bridge to the magazine’s title “changes”.

Client / Manufacturer

Mitsubishi Electric Corp.

Mitsubishi Electric Europe B. V.
Ratingen, Germany

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Design

KW43 BRANDDESIGN

KW43 BRANDDESIGN
Düsseldorf, Germany

Prof. Rüdiger Goetz, Jürgen Adolph, Eleny Teffera, Michael Rewald, Claudine Bosshammer, Lars Heyne (freier Redakteur)

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