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In the hands of audio and music producers TRO, music becomes a powerful means of communication – and can be used to help their clients achieve their strategic goals. The new series of posters brings this brand promise to life: “Dangerously effective music”. The basic idea of the formal connection between musical instruments and dangerous objects becomes a metaphor for the “dangerously effective” potential of music.
Prof. Rüdiger Goetz, Jürgen Adolph, Marc Schäde, Max Messinger, Michael Rewald, Claudine Bosshammer