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The redesign project for the long-established Langenscheidt Publishing Group focuses on optimizing the cross-media applicability of the iconic Langenscheidt trademark, the blue “L” against a yellow background. Omitting the border, increasing the size of the yellow surface and adjusting the proportions improve its small-scale applicability and enhance the clarity of the color contrast and design. The Corporate Design is impressive thanks to the flexible yet consistent way it uses trademarks and the brand color. The typography was supplemented by a serif Antiqua font adapted especially for Langenscheidt.
Langenscheidt GmbH & Co. KG
Prof. Rüdiger Goetz, Jürgen Adolph, Daniel Koval, Dennis Melskotte, Max Messinger, Michael Rewald, Christine de Groot