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In the hands of audio and music producers TRO, music becomes a powerful means of communication – and can be used to help their clients achieve their strategic goals. The new Corporate Design brings this brand promise to life: “Dangerously effective music”. This provides a consistent basis for the trademark, typography, color scheme and imagery. The imagery is an important part of the visual identity. The basic idea of the formal connection between musical instruments and dangerous objects becomes a metaphor for the “dangerously effective” potential of music.
Prof. Rüdiger Goetz, Jürgen Adolph, Marc Schäde, Max Messinger, Michael Rewald, Claudine Bosshammer