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TRO / Corporate Design

TRO
TRO

Discipline: Communication

Discipline: Communication

In the hands of audio and music producers TRO, music becomes a powerful means of communication – and can be used to help their clients achieve their strategic goals. The new Corporate Design brings this brand promise to life: “Dangerously effective music”. This provides a consistent basis for the trademark, typography, color scheme and imagery. The imagery is an important part of the visual identity. The basic idea of the formal connection between musical instruments and dangerous objects becomes a metaphor for the “dangerously effective” potential of music.

The corporate design of TRO lives from its fantastic bold colour scheme and images, which are so strong that a headline or explanation is not needed. The connection of musician instruments and weapons puts music in the context of power and impact. It is an aesthetic and sensational experience. The images are worked so well that the two objects almost look as one piece. The concept is absolutely consistent and a very self-conscious statement of the company.
Jury Statement
Client / Manufacturer

TRO GmbH

TRO GmbH
Düsseldorf, Germany

Design

KW43 BRANDDESIGN

KW43 BRANDDESIGN
Düsseldorf, Germany

Prof. Rüdiger Goetz, Jürgen Adolph, Marc Schäde, Max Messinger, Michael Rewald, Claudine Bosshammer

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