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Aruá / Toothpaste Redesign

Aruá

Brush the teeth isn't part of every Brazilian routine. Research has shown that this fact can be related to the high cost of having good oral health, what makes very difficult, for people with less money, to have these good oral habits. Considering these social and economic facts of the Brazilian reality, Aruá is a tooth paste conceived to reach any section of the society whereas focused in the C and D sections. The project also attend environmental concerns, as: Minimum waste of tooth paste, optimization of material usage, production cost reduction and reduction of the environmental impact when the package is thrown away.

University

UFRGS

UFRGS
Porto Alegre, Brazil

Design

Student

Student
Porto Alegre, Brazil

Marina Roos Guthmann, João Pedro Fagundes