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The 360° concept of “Create your own world” allowed the Creative Class to experience the OLYMPUS OM-D with the help of an event that replicated the camera’s reduced retro look in an emotional way. Twelve international artists transformed 7,000 m² of the opera workshops in Berlin into a fascinating experiment: the interactive exhibit “Space and Art”. This “Photography Playground” was a play area for the senses where every room invited users to experiment with a specific feature of the OLYMPUS OM-D, which was provided free of charge. The event ended successfully with 55.000 clicks and tries, 26.000 Facebook fans, and a considerable boost in sales.
Olympus Deutschland GmbH
vitamin e GmbH
Dany Lyons (Managing Director)
Fabian Tank (Creative Director)
Leigh Sachwitz (Künstlerische Leitung)