Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

OLYMPUS OM-D / Photography playground

OLYMPUS OM-D
OLYMPUS OM-D

Discipline: Communication

Discipline: Communication

The 360° concept of “Create your own world” allowed the Creative Class to experience the OLYMPUS OM-D with the help of an event that replicated the camera’s reduced retro look in an emotional way. Twelve international artists transformed 7,000 m² of the opera workshops in Berlin into a fascinating experiment: the interactive exhibit “Space and Art”. This “Photography Playground” was a play area for the senses where every room invited users to experiment with a specific feature of the OLYMPUS OM-D, which was provided free of charge. The event ended successfully with 55.000 clicks and tries, 26.000 Facebook fans, and a considerable boost in sales.

Client / Manufacturer

OLYMPUS

Olympus Deutschland GmbH
Hamburg, Germany

Go to profile
Design

VITAMIN E - Gesellschaft für Kommunikation mbH

vitamin e GmbH
Hamburg, Germany

Dany Lyons (Managing Director)

Go to profile
Design

eventlabs GmbH

eventlabs GmbH
Hamburg, Germany

Fabian Tank (Creative Director)

Design

flora&faunavisions GmbH

flora&faunavisions GmbH
Berlin, Germany

Leigh Sachwitz (Künstlerische Leitung)