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olleh tv, with the largest pool of contents in Korea, including real-time TV channels, VODs and apps, has been contemplating about the way to effectively provide these content to users. New olleh tv smart presents “Show Window UI”, optimized for content search and purchase. The Show Window UI is designed to maximize the pleasure of surfing experience, as it displays content signature image as well as providing “Special Recommendation”, “Popular Contents” and “Contents by Genre”. The overall menu accessibility and contents usability improved immensely through “Relevant Menu”, which provides various additional information on each content.