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ytc_ a other kind of magazine. YTC (You-Trend.Com) is meant as fusion of magazine and catalog − a magalog. It reports in an entertaining way about trends and lifestyle. With her unusual pictures and language YTC comes along with an authentic image. “Digital natives” of modern days use different kind of ways to obtain and exchange information. At this point YTC steps in as a commercial catalog without commercial attitude. The magalog is published in two ways that exchange and complement each other. The print edition shall make curious and encourages moving on to the YTC web portal and shops.