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PVP / Communication campaign

PVP
PVP

Discipline: Communication

Discipline: Communication

The new Piano Viabilità Polo Luganese (PVP) is changing mobility habits in the region of Lugano. The new Vedeggio-Cassarate tunnel is providing a new access route. The PVP covers all the measures, which accompany this change. The aim is to reduce through-traffic, create a quieter environment in residential districts and boost short distance public transport. The campaign supports this project, which has aroused controversy among the local population. In addition to traditional information channels, the campaign focuses on more unusual forms of communication, such as performances and media projects in schools to actively involve the population.

Client / Manufacturer

Piano Viabilità Polo Luganese

Piano Viabilità Polo Luganese
Lugano, Switzerland

Design

CCRZ sa

CCRZ sa
Comunicazione design e architettura
Balerna, Switzerland

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Design

comunicAzione

comunicAzione
Rancate, Switzerland

Dr. Eckhard Sohns

Design

Agenzia di Comunicazione

Agenzia di Comunicazione
Città di Lugano
Lugano, Switzerland