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AXOR-Tasche / Presentation case


Discipline: Packaging

Discipline: Packaging

AXOR Starck Organic, designed by Philippe Starck, is a range of highly sculptural, sensual bathroom fittings. To market the new product line, limited numbers of presentation cases were developed for sales representatives. The molded leather embraces the organic forms of the bathroom fittings, a visual premonition of what lies within. Silky black flocking protects the high gloss polished fittings in the interior. Part of the brief was to ensure the bags weren’t overly feminine, as most of the sales representatives were male. The allusion to pistol holsters has brought a smile to the lips of many, including Philippe Starck himself…

Client / Manufacturer

Hansgrohe Group

Hansgrohe SE
Schiltach, Germany

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Ippolito Fleitz Group – Identity Architects

Ippolito Fleitz Group – Identity Architects
Stuttgart, Germany

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