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iF SOCIAL IMPACT PRIZE

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MB Social Publish / Website

MB Social Publish
MB Social Publish

Discipline: Communication

Discipline: Communication

How can we extend the relationship of trust between Mercedes-Benz and automotive bloggers? And, at the same time, introduce even sounder reporting on the brand and its models? MB Social Publish brings together all contents, such as texts, images and films that are relevant for digital multipliers and makes them available for use. The digital showcase has therefore become a stage for bloggers, where a brand image has emerged that is realistic and relevant – created for and with the blogosphere. Links between the blog articles and Mercedes-Benz.com improve their search engine rankings and draw more attention to the bloggers.

Client / Manufacturer

Daimler AG

Daimler AG
Global Communications Mercedes-Benz
Stuttgart, Germany

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Design

Scholz & Volkmer

Scholz & Volkmer GmbH
Wiesbaden, Germany

Lukas Bezler (Sen. Art Direction), Tai Lückerath, Dario Naß (Screendesign)

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