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50s news-gift paper / Posters

50s news-gift paper
50s news-gift paper

Discipline: Communication

50s news-gift paper
50s news-gift paper

Discipline: Communication

This 1950s-inspired poster with gift wrapping paper is a promotional poster for Singapore Chinatown Visitor Center. The poster design is overlaid with big bold Chinese characters that are auspicious in meaning: Fu (luck), Shou (longevity), Cai (wealth), Le (happiness), Ji (auspiciousness) and Xi (double happiness), and comes in the form of a newspaper with eight pages in total. Although targeted to tourists, those headline news and top stories from the 1950s also form an interesting source of identity, helping the younger generation link the present to the past. It can also be a gift wrap suitable for any occasion.

Client / Manufacturer

Chinatown Business Association

Chinatown Business Association
Singapore, Singapore

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Design

Nanyang Technological University

Nanyang Technological University
Research Team
Singapore, Singapore

Jesvin Yeo and Alvin Ng

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