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PEACOCK Songpyeon / Rice cake

PEACOCK Songpyeon
PEACOCK Songpyeon

Discipline: Packaging

PEACOCK Songpyeon
PEACOCK Songpyeon

Discipline: Packaging

The most celebrated Korean national holiday after the New Year, Thanksgiving, is represented by an ethnic rice cake with various fillings inside, called ”Songpyeon”. Any Korean will easily picture a large family gathered around to make Songpyeons on Thanksgiving eve. PEACOCK Songpyeon package captures this essence of warmth with traditional textile spread out in the background. Individual rice cakes are lined up in a rhythmic manner, finishing up with the presence of raw ingredient that goes inside. They are placed in a shape of Songpyeon as well, to maintain the visual rhythm. *PEACOCK is a private brand owned by Shinsegae Group.

Client / Manufacturer

Emart Company Ltd.

Emart Company Ltd.
Seoul, South Korea

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Design

Emart Company Ltd.

Emart Company Ltd.
Seoul, South Korea

Jeong Eun Shin, Seungah Ra

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