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The POLA B.A MEN series is the finest line of cosmetics for men, satisfying the male appetite for good taste and suggesting the kind of prized “tool” for which one develops a strong attachment. The cool metallic, matte outer case and the simple, unornamented silhouette exude strength without self-assertiveness. The packaging is suggestive of professional tools that age well with long-term use. The simple box design expresses the ideals of Japan’s traditional architecture, in which durability is achieved with the least amount of materials.
Takeshi Usui (CD), Takashi Matsui (AD), Yushi Watanabe, Hiromi Kobayashi, Kei Ikehata (D)