Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Beksul IceCream Mix / Ice cream powder packaging

Beksul IceCream Mix

Discipline: Packaging

Discipline: Packaging

Since this product has to be prepared and then frozen, its nature is different from existing pre-mix products of Beksul brand. Designing started from a different place as well. Photos were decisively left out, and instead ice cream images were illustrated in rich and full texture. Overall tone carries a sense of vintage through heritage, while adding the traditional homemade touch of Beksul brand with hand-drawn illustrations.

Client / Manufacturer

CJ Cheiljedang

CJ CheilJedang
Seoul, South Korea

Go to profile
Design

CJ Cheiljedang

CJ CheilJedang
Seoul, South Korea

Ji Seon Kim, Ji Woon Park, Ji Hye Shin

Go to profile