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D+D=B / Visual Identity

D+D=B
D+D=B

Discipline: Communication

D+D=B
D+D=B
D+D=B
D+D=B

Discipline: Communication

Create the visual identity for the 4th National Design Biennial in Brazil. The event presented the theme Brazilian Diversity. We created a variable identity, in which two letters “D” (representing Design and Diversity) featured in different types, alternating to form a “B” (representing Biennial). The variations represent the different topics featured in the shows: jewelry, furniture, among others, emphasizing the theme of the Biennial: Brazilian cultural diversity. To promote the event around the city, urban signage called “B” totems were set up pointing out a path that unveiled the Biennial exhibition sites. Video: http://vimeo.com/63927199

The simplicity of the idea forming the B-logo for the Brazilian design exhibition of two D’s – representing diversity and design – has such a recognizable and unique quality that is actually very hard to find. It is a reinvention of typefaces one may never use as they are completely outdated. By combining them with a clean Swiss style, it takes on a new life of its own. The visual quality of the logo is extremely strong while totally simple and pure.
Jury Statement
Client / Manufacturer

State Government of Minas Gerais

State Government of Minas Gerais
Belo Horizonte, Brazil

Design

Greco Design

Greco Design
Belo Horizonte, Brazil

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