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In the customer center of the Autostadt visitors can configure Volkswagen’s whole range of models in a never before seen resolution and splendor on the all-new Car Configurator. All the car’s features can be defined on a touchscreen and appear in real time as an almost life-size image on a 152" screen. The front-end interface and the presentation screen are combined in a monolithic solid made from a white mineral material. It lies at the heart of the mise-en-scène and is flanked by a material wall, which is used to present large, three-dimensional examples of all the optional cloth and leather upholsteries, inlays and paint finishes.
Prof. Thomas Hundt, Ingo Zirngibl