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New Zealand Opera / Brand

New Zealand Opera
New Zealand Opera

Discipline: Communication

Discipline: Communication

The New Zealand Opera is the country’s national opera company. The rebrand was lead by a new logo mark built around the idea of musical notation placed on a five-line stave. Rather than a small sign-off, the mark projects the brand unapologetically, referencing mastheads seen in fashion publications. The themes behind Madame Butterfly of love, honor and betrayal are combined to tell a story in a single image. The Japanese flag has been combined with traditional geisha makeup of red and white. Blood drips as she performs Jigai in the final act, taking her life, leaving her hairpiece white as a ghost.

Client / Manufacturer

New Zealand Opera

New Zealand Opera
Auckland, New Zealand

Design

Alt Group

Alt Group
Auckland, New Zealand

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