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Jang / Sauce packaging

Jang
Jang

Discipline: Packaging

Jang

Discipline: Packaging

Jang is a basic sauce in Korean cuisines. Jang comes in various forms and flavors; it is non-meat and is prepared through natural fermentation of beans. Hence the main concept in our design is ”Natural and Healthy”. Moreover, in order to overcome unfamiliarity when launching Jang in countries where Korean culture is foreign, while maintaining its traditional and unique name, we focused on creating a visual look that is striking, friendly and reliable. In addition, considering the potential reluctance of first time users to its unique aroma and taste, we selected images that could help customers visualize its taste.

Client / Manufacturer

Sempio Foods Company

Sempio Foods Company
Seoul, South Korea

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Design

Sempio Foods Company

Sempio Foods Company
Seoul, South Korea

Eun-son Jin (Creative Direction), Nuly Kim (Art Direction), Nuly Kim, Areum Oh (Design)

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