BERKER GENERATION R. / Campaign for product launch

Launch Campaign BERKER GENERATION R. A new generation of customers, appreciating good, fuss-free and beautiful products. A new generation of switches, combining extraordinary design and persuasive functionality. And a brave company who musters both: the launch campaign for the BERKER GENERATION R. features building contractors, interior designer, craftsmen, producer and designer itself as ambassador. As „Living Switches“ they do embody most authentically the spirit of a new generation of products – and turn the no-interest product light switch into a highly attractive design object.