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SWM Geschäftsbericht 2012 / Annual Report „Love“

SWM Geschäftsbericht 2012
SWM Geschäftsbericht 2012

Discipline: Communication

Discipline: Communication

Courageous, passionate, different: the theme of the 2012 Annual Report of the Städtischen Werke Magdeburg (SWM) is “Love”. This involves very different facets such as trust, marriage, jealousy and lust. They characterize the relationships with competitors, owners, customers and employees. The design elements are also varied. Photos, illustrations and graphics give the report a distinctive character. It looks like a book with red edging and a ribbon bookmark. They match the salmon-colored paper of the financial report. Anyone looking through the image section will find some red hearts, but also the occasional Viagra.

Client / Manufacturer

Städtische Werke Magdeburg GmbH

Städtische Werke Magdeburg GmbH
Magdeburg, Germany


wirDesign communication AG

wirDesign communication AG
Braunschweig, Germany

Brigida Kempf (Creative Director), Frederik Wilken (Art Director), Andrea Lüders (Senior Designer), Jana Bauer (Project Manager), Annette Bartsch (Produktion)

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