Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Courageous, passionate, different: the theme of the 2012 Annual Report of the Städtischen Werke Magdeburg (SWM) is “Love”. This involves very different facets such as trust, marriage, jealousy and lust. They characterize the relationships with competitors, owners, customers and employees. The design elements are also varied. Photos, illustrations and graphics give the report a distinctive character. It looks like a book with red edging and a ribbon bookmark. They match the salmon-colored paper of the financial report. Anyone looking through the image section will find some red hearts, but also the occasional Viagra.
Städtische Werke Magdeburg GmbH
wirDesign communication AG
Brigida Kempf (Creative Director), Frederik Wilken (Art Director), Andrea Lüders (Senior Designer), Jana Bauer (Project Manager), Annette Bartsch (Produktion)