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Bertelsmann GeschäftsberichtsApp 2012 / Annual Report app

Bertelsmann GeschäftsberichtsApp 2012
Bertelsmann GeschäftsberichtsApp 2012

Discipline: Communication

Discipline: Communication

By releasing its Annual Report 2012 app, Bertelsmann again takes the opportunity to enhance the actual report with lots of bonus content and digital extras. Like the printed report, the app is focused around four photographs by Jim Rakete. The app contains a variety of extras: various videos, reading samples, and services for journalists. The app also provides access to the financial section of the report. It has been designed for user behavior on smartphones and tablets and other features including an illustrated and scrollable list of contents letting users easily navigate the various thematic sections for information and entertainment.

Client / Manufacturer

Bertelsmann

Bertelsmann SE & Co. KGaA
Gütersloh, Germany

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Design

Bertelsmann

Bertelsmann SE & Co. KGaA
Gütersloh, Germany

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