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Schüco’s Slogan „Mensch. Natur. Technik“ (“Human. Nature. Technics.”) at BAU 2013 deals with the meaning of perfectionism of buildings in regard to the global trend of urbanization. The people’s perspective has a key influence, here. This philanthropic point of view was extended in the trade-fair presentation: visitors are able to explore topics interactively at the mediatectonic stations of the trade fair booth. A spacious brand walk in the center creates the visual connection of all areas and integrates the element “Natur” by use of a water pond beneath a pendant garden into the booth concept.
Schüco International KG
D'ART DESIGN GRUPPE GMBH
Jochen Höffler, Guido Manczur, Klaus Müller, Rainer Laumann, Alexander Gialouris, Alexander Fackler